Maintaining A Consistent and Appropriate Style On Social Media
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For some, maintaining a consistent style and theme on social media is not an easy task. Yet, with the right tools and guidelines, you can make it easier for yourself. In addition to creating a great style for your social media accounts, there are other things that you need to consider. How do you balance your free time? How can you get the most out of your efforts?
In the last blog article, I explained what design theme and style are. For those of you who are new to my website, I will quickly delve into these two crucial design characteristics. Generally, “design style” refers to the way certain features of design are used, such as colors, typefaces, compositional styles, etc., but on a deeper level, it refers to the methods a designer employs to accomplish particular design goals. A design theme is an overarching concept used in the design of many products belonging to the same family to ensure consistency and recurrence. You can find consistency in packaging, advertising campaigns, etc.
Naturally, the next question that most people ask me is how I manage to determine a style and a theme for a social media profile. That is exactly what this article will describe.
There’s more space taken up by images, infographics, and photos on social media news feeds than by quotes and texts. The first rule that I live by is that none of my designs are text-heavy.
Infographics and images engage people more than normal posts because people are wired to respond to visuals. Tumblr, Instagram, Pinterest, and Google+ use images as the primary content; Facebook and Twitter posts with images get more engagement than posts without them; and Instagram posts often contain images as the primary content. Visual content is far more likely to be ‘shared,’ ‘liked,’ or ‘favored’ on social media.
1. Take advantage of different social networks by optimizing your images
The engagement rate of posts with images is much higher than posts with links and text.
An image-based post has a much higher engagement rate than a post with links and text.
There are generally different dimensions required for each platform.
In order to simplify this process, Canva has a selection of social media templates formatted to the optimum size for each network. Once you open the custom dimensions, you can easily create your own designs.
2. Always incorporate your logo
It is a very good idea to always use your logo as your profile picture in your social media profiles. If you manage to retain the concept, you can slightly alter your logo for various sites. Using your logo everywhere becomes a part of your brand’s style.
3. It is best to have a profile picture that matches your cover photo
Since we want consistency in theme and style, I highly recommend ensuring that your cover photo and profile picture complement each other, in terms of colors, font, elements, or content. In order to properly balance these two components, you can apply the same filter to both the pictures. You can also achieve this by using the same color palette and mood. To do this, make use of the color picker tool. Needless to say, both the pictures must communicate the brand’s purpose and objectives in the best way they can.
4. Always be consistent with images
What does that even mean? Essentially, the style of the images must be consistent with each other. Moreover, they must also align with your brand. By thinking about your target audience and the product or service you offer, you can discover your brand’s personality and replicate it in your design. For instance, if your brand is a fitness-based company, ensure there are lots of images demonstrating a healthy lifestyle.
5. Consistent branding is key
A brand is recognized only if it is consistent. For instance, you associate the color red with Coca Cola and the tagline ‘Just Do It’ with Nike purely because of how omnipresent these elements are in the companies’ branding.
6. Work on consistent templates
To work on a theme and style, it is best to create multiple templates that align with the style, color, theme, concepts, and fonts that you have decided on. This way, you will just have to fill up the customizable aspect of the design and still ensure a common style and theme.
These are just some of the ways in which you can choose and incorporate a style and a theme in your social media profile. In essence, you must pick a color, font, image style, and content that best resonates with your brand and replicate them in various designs and posts across your social media handle. If you liked this article and want to check out my templates that incorporate specific styles and themes in their designs, check out this link: click here